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| PREPARING
WEBSITE |
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Site
submission is really not that difficult. It just takes a little
bit of effort, a little bit of thought, and a fair amount of
patience. In a nutshell, here's what you do (further site info is
located lower down on the page)
» 1. Get
your site working properly. It doesn't matter how many people you
attract to your website if, once they get there, they immediately
get turned off by an unattractive presentation or a half-built
website. I assume you're already happy with how your site looks,
but you may want to read my article on how to win awards, which
contains a list of website mistakes you should try to avoid.
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| » 2.
Choose keywords and tweak your site for the search engines. Once
your site looks good to humans, the next step is to try to make it
look good to the search engines, so you get the coveted high
ranking. This involves choosing the right keywords and adjusting
your page title, meta tags and first paragraph to showcase them.
This is where most webmasters screw up. They choose the wrong
keywords because they don't spend enough time thinking about how
people are going to try to find them. |
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3. Submit
to the major search engines. Now that your site is all ready, you
next submit to all the major search engines. One of the key
components of i-Site Solution is an extremely powerful and
comprehensive automated submission tool that can properly promote
your site to all the major search engines and indexes. The good
news is that it'll only take you about 10 minutes to create an
account and promote to the search engines. The bad news is that at
present, the major search engines are taking months (that's
months, plural!) to add new listings. |
| Fortunately, while you
are waiting for the search engines to get their act together and
list you, there are other things to do. |
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4. Submit
to the major indexes. While i-Site Solution.com will submit your
site to a ton of places, it does not auto-submit to the major
indexes such as Yahoo, Open Directory and Snap. The reason is that
listings in these indexes are sufficiently valuable that a
hand-done, optimized submission is worth taking the time to craft. |
| Yahoo is the most
important place to have your site listed on the Internet, yet most
Yahoo listings are awful. Once you understand how to craft a
proper submission to Yahoo, you'll not only greatly increase your
chances of getting in, but you'll get many more hits than you
would otherwise. If you are already in Yahoo, don't despair; my
initial listing in Yahoo was awful, but I managed to double the
number of clickthroughs I get from them by successfully requesting
a change to my listing. You can learn how to make these
all-important submissions by reading How to get listed in Yahoo
(and the other major indexes). |
| Writing the site
description you submit to Yahoo is the single most important step
you will ever take during site promotion, so spending some extra
time on this step is highly recommended. If you follow my advice,
and your site is decent, you'll almost always get in without any
problems. I get emails all the time saying things like "I've
been trying to get into Yahoo for 6 months, but after following
your instructions, I got listed in less than a week." It's
great ego massage, so I want to get one from you too! |
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5. Submit
to the general indexes. There are many "2nd-tier"
indexes that are worth submitting to, though not worth crafting an
specially optimized listing for (although the advice in the
previous step is still valid). I've broken these down into a
variety of categories (including general indexes, british and
canadian-specific indexes and search engines, international
indexes, indexes that accept adult sites, and special-purpose
indexes) so that you can submit to them in small chunks as time
permits. SelfPromotion.com can autosubmit to over 50 of these, and
provides manual links to several hundred more (mostly the
special-purpose and international/foreign- language ones). Once
you've read the tutorial you'll understand how to do this. You can
also look at the list of sites if you so desire. |
| The
effects of the dot-com crash are quite interesting. Since the
spring of 2000, about 40 2nd-tier indexes and searchengines (and
several of the big guys) that I used to auto-submit to have curled
up and died. But there's still plenty to submit to. |
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6.
Consider paying for hits. The good news about listing in the
search engines and indexes is that it's free. The bad news is that
you don't have much control. While it is certainly worthwhile to
tweak your pages in search of high rankings, it's not always
possible to get the ones you want. There are, however, several
places that can provide you with well-targeted traffic for pennies
a visitor. My favorite is Overture.com and I have a page dedicated
to getting the most out of this and other similar services. |
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7. Learn
more about sales and promotion. In the almost three years I've
been running this site, I've written a number of articles that you
may find of interest. You'll find the links on the right-hand side
of the page under Tutorials and Articles. I've also found some
good Marketing Courses that will help you plan how to handle the
traffic you get. After all, if you're selling on the web, it's not
how many hits you get, it's how many sales you make. If your
wonderful widget website doesn't do a good job of selling widgets,
then all the search engine traffic in the world isn't going to do
you much good -- and it's much easier to double your site's
effectiveness than it is to double its traffic (even better, of
course, is to do both!) Finally, I have a well-stocked Links of
Interest page that contains listings of other great promotion and
webmaster resource sites. |
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